Home » Projects » The "End Geoengineering" Project » Design

The Design

This page describes the design of the EndGeoengineering sign in detail. As you will see, a great deal of thought went into making this sign functional and effective.

The design of the sign incorporates several important elements that help ensure its effectiveness.

The Design

In advertising or marketing, advertisers employ profound yet effective symbolism that makes campaigns much more effective. This sign was designed with several symbolic elements that help make it more effective.

1. The sign's background color is unobtrusive yet noticeable. We did not choose red or some other high-visibility color because this may be considered an eye-sore by some and met with resistance by neighbors. The dark blue background represents strength and stability and promotes a feeling of integrity in our cause. It is also a practical color to use because of it's eye-catching contrast.

2. The image of the jet with plumes at the very top makes it clear that our issue is related to this image. Even if those viewing the signs don't visit the website, they will be more inclined to look up and notice the plumes and wonder why there is controversy surrounding them. Also, the jet is flying from right to left, in the reverse direction in which the English language is read. This symbolizes opposition to the norm and creates emotional contention.

3. The phrase "End GeoEngineering .com" is separated into 3 words and placed on separate lines making it easier to read from a distance.

4. The word "End" is proceeded by a "dual stroke" graphic that represents three things. First, it represents a lightening bolt that creates contention and action that symbolically relates to the word "End" (which it points to). Second, it represents pristine mountain tops that are being littered by the geoengineering plumes above. Third, it represents the curvature of the Earth adding emphasis to the previous symbolism. The three symbolic images together produce serenity and contention. Furthermore, the lightening bolt points from the word "GeoEngineering" to the word "End". This symbolically associates the concept of geoengineering with the word "End" adding emphasis to the sign's message.

5. The word "GeoEngineering" is the centerpiece of the sign because we want this word to become recognizable. The letter "E" at the beginning of the word "Engineering" is capitalized to make it easier to read and remember. Many people know that "Geo" means Earth and "Engineering" means to build or change, and the idea of changing the Earth captures the attention of concerned citizens around the world. The dual stroke above the word "GeoEngineering" contain 2 lower endpoints that help to divide the words "Geo" and "Engineering".

6. The word ".com" clearly reveals that the sign is providing us with the name of a website. On a practical level, it is placed on it's own line to increase readability. On a symbolic level, having the word on its own line shows the importance of the associated website.

7. The whimpering trail before the word ".com" symbolizes the effect our efforts are having on the massive plumes at the top of the sign. The viewers eyes first see the large plumes at the top of the sign, then they read "End GeoEngineering .com", then they see a plume greatly diminished into a whimpering, unthreatening line; the end of geoengineering. On a practical level, the whimpering trail forms a long dash associating the previous words with the ".com". Plus, it adds balance to the overall look of the sign.

8. The green frame around the sign denotes that all of our work is "green". We are protecting the environment.

9. Including the frame, there are a total of 7 elements in the sign. The number seven is associated with luck and good fortune in cultures around the world.

10. The word "GeoEngineering" is accented by a fading, black background. On a practical level, this emphasizes the word. On a symbolic level, the black background associates negativity and "emptiness" with this word. The black background fades using a series of subtle black diagonal lines. Diagonal lines are often associated with negativity and the intent to stop an activity, such as the diagonal line in a "No Smoking" sign: . Since the word "GeoEngineering" has been chosen by the corporate-controlled scientific community, it's going to be used for a long time. Our ability to help the public associate this word with the negative effects it has on all life will help us raise awareness about the very real dangers it presents.

By using stock artwork components provided by the sign printer, we are able to keep costs down. The only non-standard artwork is the image of the jet spraying trails.

We believe the sign's design provides an effective way to educate the public while not offending neighbors or civic groups. We also believe it provides a simple yet effective message that portrays integrity and stability.

The associated website will incorporate matching artwork and a matching color scheme so visitors immediately know they are in the right place.

The Future

If you make this project successful, then we will make many other promotional materials available, such as bumper stickers, pens, USB drives, etc. The more promotional materials that are out there circulating in the public, the more people we will reach about the dangers of geoengineering.

Eventually, we would like to see billboards and television commercials echoing this critical message to people around the world.

We can do this, but it's up to each individual person to get involved.

This means you!

Help us make history. Help us stop geoengineering.

Top