In this context the content "cell phones" can be exchanged by any other topic. This post shall educate how old meanings are being changed by "modern" images:

In this youtube-video below by "Kahn Man":

published March 3rd 2009 reference is made to the link
"www.ExpelCellTowers.org". The title "ExpelCellTowers" is associated with the thought that one may be educated about cell towers in a critical way.

What you find is this:
http://www.expelcelltowers.org/?s=+International+Association

If you try to find anything real informative about cell towers you don't get any answer really. Look to the first picture below.

And in the wayback machine you don't get even a hint that there was a homepage "expelcelltowers.org" before 2011.

What can you conclude out of these circumstances?

1. The homepage "www.expelcelltowers.org" was dangerous enough to the goal "cell towers".
2. The influence of the content of the suspected former history of the suspected former homepage to the general public is being changed in such a way that its present influence is neutralized to the collective unconscious.
3. It is the money worth to expend effort.
4. Frustrating activists.